Here’s the scenario: All the products that you want to sell online are ready.
You have already signed up with the Google Adsense program or with other affiliate marketing programs and traffic sites. You have already prepared the ad you want to post on all of these sites.
Your excited and your mind is now focused and set on being the next most successful online business person.
But, is there anything else that you might have forgotten to prepare? Maybe not. How about your landing pages? Are they all set for your business?
Here’s why, and how you need to use landing pages.
Landing pages are simply web pages where visitors are directed to and see whenever they click a result in a web search, or whenever they click a link in a web ad.
For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed to after clicking your ad on your affiliate’s website, or other places your link appears.
It is the top of your sales funnel. Without a landing page you are essentially force feeding your offer to a perspective client. Do you want to be force fed anything?
Landing pages are, at most times, nothing really different from other web pages in a particular website. Especially if the said website is an e-commerce site.
Some online businesses use the homepage of their websites as the landing page for their ads. Others even direct the potential customer directly to the sales page.
Are these businesses making a big mistake? Or should they create landing pages for their ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. That’s usually the easy, and lazy way to start the buying process. Quick, but largely ineffective.
But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you have better create a special landing page for your web ads.
Why? Here are a few reasons why you need to use landing pages for your web ads.
And take note, it would do you a lot better if you create a great landing page than a so-so one.
Reason no. 1: It really is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate promotional programs out there today. Most of these promotional programs let a merchant or product owner pay the affiliate on a PPC, or pay per click basis.
Basically, as a product owner all you have to do is sign up with the promotional program and allow access to your advertising media. The promotional program owner would then distribute your ad media to various affiliates who would then place your advertising on their websites.
Whenever your ad is clicked on that affiliate’s traffic, a visitor would be directed to your product’s landing page and you would have to pay the affiliate for his click-through service.
As a direct affiliate, you earn in another person’s specific affiliate program through conversions. That is whenever a visitor that is directed to that program or product site from your traffic and promotions actually buys a product on that site. Without these conversions, you actually earn nothing from the program.
The more visitors that your promotional affiliates have directed to your site, the larger your PPC expense would be. The more visitors you sent to another’s product site and then purchase something, the larger your profits would be.
And the only way that you can recover from those expenses or make bank overall, is through conversions.
Understand, you will get few conversions if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.
Think of it as advertising a product without actually having a store to sell your product.
Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product, or even what the benefits and features are.
It is vitally important to have landing pages for your product and affiliate ads because it is the greatest way for you to earn profits from any affiliate program.
Without landing pages, all you are doing is basically stuffing a picture of something in someone’s face and immediately demanding money. Why should someone pay you for something they know little about?
Reason no. 2: Other web pages will not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a specific product page.
Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. It’s all too easy for the prospective customer that has clicked on one of your product links to become confused. Or even worse, lead astray and away from a sale.
You need a landing page in the funnel to keep the readers (prospective customer) intrigued enough to actually become a customer.
Your landing page isn’t there to cater to the needs of a broad spectrum of people that may not be really interested with your product. Your initial ad has filter these out.
Your landing page now gives your curious customer the ability to become a real customer.
When choosing a landing page, you must always have the customer directed into the next page in mind, usually your actual sales page. Your landing page must be relevant to the keywords and the contents you placed in your ad, and what is in your sales page and materials.
The landing page should induce your visitor to take action with a call-to-action (CTA). That is, to purchase your product or at least provide a lead for you as a potential customer.
Don’t miss this important part of your business foundation.
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses as you can, and to gain more profit.
But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying way too much to run your online business, without getting anything in return.
And those expenses with no profit mean you’re quickly out of business. Landing pages are that important!
So if you still don’t have a landing page for your ads or your products and services, you better start creating one now.
Don’t get me wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!
We’ll give you tips and tricks in future articles on how to craft that perfect landing page. One that truly fits your business and produces results.
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